We're a different kind of agency, as every member of our team has sat on both sides of the desk. With careers in both retail and creative, we know what it’s like to work with an agency and we strive to be the agency we’d want to work with. We are:

  1. Experienced - We’ve worked across thousands of brands and brought hundreds of new products to market. Our breadth of experience will lead to your success.
  2. Honest - Trust our team to provide a clear and direct perspective that will help your business get to the next level faster.
  3. Entrepreneurial - We look at the big picture. Viewing the industry with a macro-lens will help you discover new possibilities and uncover unique opportunities.
  4. Community-Minded - Social responsibility and impact is a core value of our company. We donate a portion of our fee to feed those in need.
  5. Accessible - Every business, big and small, deserves great design. Period.

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About Deborah Ginsburg

Before launching Strategia Design, Deborah served as Director of Strategic Design for both HEB and Ahold. Now, she brings her expertise in corporate branding to retailer clients such as Wegmans, Weis Markets, Best Buy, Smart and Final, Market Basket, and more. 

Deborah also has a passion for helping entrepreneurs and small business owners launch new products. Hundreds of local businesses and emerging food and beverage companies have benefited from her guidance to craft their look and bring new products to market. 

In addition to being a designer, marketer, and business consultant, Deborah is on the board of directors for WISE (Women Impacting Storebrand Excellence) and has launched a nonprofit initiative called Labels4Good that aims to protect the environment, reduce food waste, and feed those in need.

Meet the Strategia Team


Candy Piemonte
Creative Director

Candy has over 20 years of experience in consumer design. Whether it’s graphic design, art direction, typography, illustration, or photo art direction, her primary concern is developing brands that emotionally connect with the consumer and increase ROI. She creates strong strategies and positioning for our clients’ brands while always having an emphasis on creativity and value.


Kurt Scaggs
Creative Director

Kurt has 14 years of experience working in all aspects of design and production including graphic design, art direction, typography, illustration, and photography. He is accustomed to deadline driven environments and creatively problem-solving for each brand's unique challenges. He has a superior expertise in collaborating with printers and managing the pre- and post-production process.


Christine Johnson
Marketing + Accounts

Christine is an expert digital marketing strategist and attentive account manager. From a background working with Fortune 500 brands in content strategy, public relations, and community management, she now enjoys bringing data-driven strategies to passionate entrepreneurs. Christine takes pride in going above and beyond for her clients to ensure measurable success.

Certified Women-Owned Business

Strategia Design is proud to be a Certified Woman-Owned Business and a member of the Women’s Business Enterprise National Council (WBENC).

Our Certified Woman-Owned Business certification allows us to partner with larger companies that need to meet diversity requirements for corporate and government contracts. It also gives us an advantage in the RFP process in our bid to win corporate and government contracts.


Strategia Design’s work for us has been stellar by any definition. Award-winning quality delivered with humility, humor, zeal, and impeccable attention to the customer’s needs.
— Annie Ryu | Founder, The Jackfruit Company
Strategia Design is our go-to design team. Their ability to be creative, provide excellent concepts and deliver a product that exceeds expectations is constant. The work they have done for our company has actually been a game changer in terms of setting us apart in a crowded marketplace. I consider them an important partner in our company’s growth and ability to deliver value to our clients.
— Michelle Tenzyk | President, East Tenth Group, Inc.
Working with Strategia Design has been a fabulous experience. We knew we had a unique product, but no idea how to brand and package the product for maximum results. From our initial meeting through the design and packaging, the Strategia team was there to guide us to market. The reaction to our launch at our first trade show exceeded our expectations and we had constant compliments about the packaging. We recommend their team without reservation.
— Mitch Berliner | Co-Founder, MeatCrafters