“Eat Good. Be Good”. Food should not just taste good, it should be good.
We challenge the false bargain many consumers make when consuming healthy, nutritious products; namely, sacrificing taste and pleasure for foods with health benefits.
Not all yogurts are created equal.
Challenge: Disrupt the status quo and the "white washing" of the yogurt aisle.
Solution: Create a brand, an icon, and a color pallet that embodied the strength and power of the IBEX. Simple, bold, powerful.