retail packaging
We don’t think outside the box. We think about the box, and the can, and the pouch, and the bag, and the bottle and the label.
Strategia Design also believes retail packaging should never sit on your shelves. It should land in shopping carts and in your customer’s homes and businesses and eventually in the recycling bin.
Effective retail product packaging instantly connects your customer to their desires. Strategia’s industry-veteran designers understand that those desires may be as practical as a can of corn or a high end exclusively designed bottle of rum.
Retail product packaging must compete in an ever crowded marketplace.
Consider these facts:
- U.S. market for household cleaning products is predicted to reach $8.1 billion by 2012
- Sports nutritionals are projected to reach $12.7 billion by 2011
- The non-food pet supplies market is expected to grow to nearly $15 billion by 2011
- Moisturizers, cleansers, hand and body lotions, and anti-aging skin products will top $7 billion by 2010
- Soy foods and beverages are predicted to reach $3 billion by 2012
- Sweeteners are projected to reach $3.1 billion by 2012
(source Packaged Facts)
Customers and stores are changing as well:
- Baby boomers are predicted to drive the market for anti-aging products.
- The growth in the frozen food segment means there are more products and less space.
- Consumer demand for green products will drive packaging trends.
- Social networking and mobile devices change the way consumers receive information.
Strategia Design understands that today’s retail product packaging and design needs and trends are different from just five years ago. However, we won’t recommend retail packaging design changes simply for the sake of change.
Our retail packaging design services include:
- Line extension design
- Brand refresh
- New labels and concepts
- Photography management
- Press checks