HEB Grocery is one of the nation’s largest independently owned grocery chains with locations throughout the southwest and northern Mexico.
To create a proprietary brand name and package for spring water sourced from Canada.
We looked to the product’s origin for inspiration. Since the spring is fed by melting glaciers, we created the name to speak to the cool and crisp water. The blue and purple tones highlight the refreshing taste, and the red maple leaf identifies its Canadian origin.
Name development, brand development, package design
- Client: HEB
- Project: Glacia Water
- Categories: Package Design