A healthcare technology consulting firm
CPS healthcare needed to rename and rebrand for the IT healthcare segment. CPS healthcare specialized in solutions, record keeping and data integration for healthcare IT. There was confusion in the marketplace with the name, and it had to be changed.
We created a name that evoked the nature of the business illuminating information and data, as a doctor would illuminate an x-ray. The waves for the logo represent the transfer of data. The soft lowercase font and proprietary type treatment reflected the strong but focused, approach and commitment of the executives. The name was derived from “elluminating” what needs to be seen.
Name, logo, brand identity, collateral
- Client: Ellumen, Inc.
- Project: Ellumen Inc. Corporate Identity
- Categories: Print Collateral & Corporate Identity