“Eat Good. Be Good”. Food should not just taste good, it should be good.
We challenge the false bargain many consumers make when consuming healthy, nutritious products; namely, sacrificing taste and pleasure for foods with health benefits.
“Strategia has been such an essential partner to us that I consider them an extension of our team. We have benefited immensely from their experience in the food and beverage space, as they bring not just the great design instincts but also industry knowledge that is so important. We receive high marks from consumers, media, and trade partners for our branding and package design, and the team at Strategia Design has helped make all of that possible.”
Not all yogurts are created equal.
Challenge: Disrupt the status quo and the "white washing" of the yogurt aisle.
Solution: Create a brand, an icon, and a color pallet that embodied the strength and power of the IBEX. Simple, bold, powerful.
