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Stand Out

3 Ways to Stand Out from the Herd

In an effort to keep up with their competition, most companies dilute and devalue the point of difference that brought them to market in the first place. Like a flock of birds that unconsciously follow in prefect formation, so do …

Commodity-or-Aspiration

Commodity or Aspiration?

We all eat bread and eggs and drink milk and water. Years ago, we did not care what label was on any of these products. They were staples, commodities. We just cared about quality and price. The brand was tertiary …

5TrendsFromExpoWest

5 Trends from Expo West 2017

I am always fascinated to see what is new, trendy, innovative and refreshed at every food show I attend. Last week, I was lucky enough to have the opportunity to attend the Expo West Natural Food Show in Anaheim, California. …

LostGeneration

The Lost Generation

Hey, what happened to Generation X? I’ve been reading a great deal of articles lately and every article – print, news, online – they are all about the Millennial generation. Now, I have to admit, I am one of those …

Desktop graphic designer, vector illustration

The Essential Components of a Brand Style Guide

Does your company have a formalized style guide? If the answer is no, this is something that you should strongly consider. Although creating a brand style guide may seem tedious, it is absolutely critical – especially as your company continues …

supermarket perspective

The Finishing Touch: Texture on Packaging

Many companies are challenged with the goal of designing a package that stands apart on shelf, attracts consumers, and gives off a premium or high-quality feel. The world of packaging is constantly evolving and there are so many innovative structures …

Crowd of people

Introducing: Generation Z

Right now, it seems like everyone is talking about Millennials. After all, they are currently the largest generation in the U.S. and are entering the workplace faster than we can keep up with. They are an influential group and have …

computer key - Emergency

How do you respond in a crisis?

How do you respond in a crisis? The answer could have a huge effect on your individual career, or on a larger scale, your company and brand. No one wishes or hopes for a crisis to occur, but it is …

Elevated View of Stalls at a Business Exhibition

The 4 S’s of Trade Show Booth Design

Many different aspects go in to planning and preparing for a trade show. Exhibitors typically begin planning months in advance, accounting for things such as registration, travel, booth design, collateral and marketing materials. Preparation is key in order to assure …

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