Strategia Design Creates Award Winning Private Label Package

March 25, 2010

For Immediate Release

STRATEGIA DESIGN CREATES 2nd AWARD WINNING PRIVATE LABEL PACKAGE
Fairfax, VA March 18, 2010—Strategia Design, a leading product packaging design and brand consultancy firm, announced today that one of their most recent designs for the West Coast retailer Smart & Final, is a Private Label Marketing Association (PLMA) Salute to Excellence Award winner in the natural foods category.

The award was given for the retailer’s new Sun Harvest Wildflower Honey. The packaging created by Strategia Design features a newly designed illustrated logo, with warm, appealing colors.
“We’re especially honored to have this design called out for special recognition by PLMA at the recent Chicago Private Label show,” says Deborah Ginsburg, Strategia’s owner and CEO. “This is the second award for Smart and Final’s Henry’s Farmer’s Market line, and it shows that our rebranded designs are turning heads. We worked closely with company executives and our production partner, Marketing By Design, to create the new Sun Harvest brand, logo and product packaging.”

Strategia Design’s team of product packaging design experts is also responsible for Smart and Final’s new First Street line of products.
“Private label will continue to help keep retailers profitable as consumers look for both quality and value.” says Ginsburg. “Our Sun Harvest brand product designs are communicating both of those sentiments and creating loyal customers for Henry’s.”

Strategia Design is a certified woman-owned business specializing in product packaging design, branding, and high-end print solutions for retailers and businesses looking to develop and evolve their brand identities. For more information about Strategia Design, please visit them online at www.strategiadesign.com.

For further information contact:
Jill Hulnick
jill@strategiadesign.com
703.359.4330